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Words Matter

Words matter is an ambitious new charity on a mission to improve children’s mental and physical health and development by helping to end verbal abuse of children by adults around them.

Children’s brains are built in response to the relationships they grow up with, and the words and tones around them, right from the moment they’re born.

Warm, encouraging words and stable and secure relationships are the building blocks all children need to grow and thrive – but too many children are growing up without the supportive and loving relationships they need to succeed. Verbal abuse in childhood can actively weaken the foundations of our brains and cause us problems later in life.