Alan Ferns, Associate Vice-President for External Relations and Reputation
Alan Ferns is Associate Vice-President for External Relations and Reputation and is responsible for providing co-ordination, leadership and strategic direction for a wide range of external relations and reputation building activities. He works closely with the President and Vice-Chancellor and other senior colleagues to build and maintain good relationships with external agencies and key stakeholders and to monitor, protect and enhance the University’s global reputation
Prior to taking up his current role in January 2017, Alan was Director of Communications and Marketing at the University where he managed the award-winning central communications and marketing team. He also provided the strategy and leadership for a wider community of communications and marketing professionals across the University responsible for delivering communications and engagement activity for the University’s 40,000 students, 11,000 staff and 380,000 alumni.
Alan and his team delivered all of the communications surrounding the successful Manchester ‘merger’ of 2004 and built the brand that has transformed the global reputation of The University of Manchester since then.
He has worked in the field of university communications since 1983 at the universities of Lancaster, Salford and Manchester.